Hiring a virtual assistant for a real estate team

A virtual assistant for a real estate team takes agent questions, onboarding, CRM and client updates off your desk. When to hire, what to hand over, the cost.

A virtual assistant for a real estate team takes the agent questions, the onboarding, the CRM upkeep and the client updates off the team leader's desk. You get your days back for coaching, recruiting and selling.

Your team is growing because agents want to work with you. Then the questions grow faster than the team, and one day you realize you spent the whole week answering agents and none of it growing the team.

Here is when to hire, what to hand over first, how to set it up so it sticks, and what it costs.

When should a real estate team leader hire an assistant?

Hire when your days go to the same agent questions and your week has no time left for growing the team. For Even Baklid, that point came at about 10 to 12 agents.

Even started his real estate team with 3 people: himself, his business partner and one agent. They spent whole days planning the agent experience, how they would train and onboard people, the team they wanted to build. No systems yet. They were dreaming and building. Then the team grew.

"The first thing that broke was communication, and where our time should be focused. We had about 10 to 12 agents by then. My day was fire after fire, helping agents, and all of a sudden I had done nothing to grow our agent count or make the team a better team."

His business partner was pulled into transactions and coaching. Even was pulled into every problem an agent could have: the CRM, workflows, social media plans, where to find leads. 2 things fixed it. Weekly coachings, so a problem many agents shared got solved once, together, instead of one agent at a time. And a virtual assistant who became the team admin.

The signs usually look like this:

  • 3 agents ask you the same question in the same week.
  • Onboarding a new agent takes a full day of your time.
  • The CRM is behind, and nobody checks whether agents logged their calls.
  • Client updates go out late, or only when a client chases you.
  • You catch up on admin after dinner, when the family is home.

If those sound familiar, your next hire is the person who takes them off you.

What should a virtual assistant for a real estate team take over first?

Take the work you repeat but do not need your expertise or your judgement for. In Even's words, the assistant protects the leader's time first:

"Your virtual assistant should be the first line of defense to protect your time."

AreaWhat your assistant runsWhat stays with you
New agentsOnboarding steps, logins, calendar invites, the welcome emailsRecruiting, culture, coaching
Agent questionsThe first answer to repeat questions, routing the restDecisions on deals and people
CRMData entry, clean up, follow up reminders, checking calls are loggedLead strategy
BuyersThe intake form, a shortlist of homes to review, booking toursAdvice, showings, negotiation
SellersBooking photos, the weekly seller updatePricing, the listing appointment, negotiation
Social mediaPosting plans, scheduling, helping agents set up accountsYour voice and final approval

Everything in the last column stays with you and your agents, because that is where your expertise is needed.

Even is clear about what handing this over means:

"It does not mean taking over your job. It means letting the team leader and the agents step into what makes them great: managing the relationship, and bringing real estate expertise when it is needed."

For a full task list to pick from, see what to delegate to a virtual assistant first.

How do you set up a virtual assistant on a real estate team?

Whether you hire a virtual assistant for real estate agents or for yourself, start with one system, build it together, then add the next.

  1. List what you touched this week. Every agent question, every client email, every CRM fix. Mark what needs your expertise or your judgement. The rest is the handover list.
  2. Pick one system to start. New agent onboarding or the buyer intake are good first choices, because they repeat and they have a clear end.
  3. Do it live and explain why. Record a call while you run the task and explain why each step matters. Your assistant asks questions, then writes the process down step by step. You review and correct the document.
  4. Define the result. Write down what done looks like, so your assistant knows when the job is finished and finished well.
  5. Meet every day at the start. Even's advice for the first weeks is short: "meet with your virtual assistant every single day."
  6. Tell the team who to ask. Agents learn that the assistant is the first stop, and the assistant passes up what only you can answer.

Even builds every system the same way:

"Every system needs 3 parts: a trigger, a process and a result. A lot of people forget about the result."

The trigger is what starts it: a new agent signs. The result is what done looks like: the agent is set up, happy and knows what to do next.

You do not need your processes written down before you hire. Even puts it plainly:

"You do not need to have everything ready. It is actually better not to have every system created and everything perfect."

Building the systems together is how your assistant learns the business as well as you do.

What changes for the team leader?

Your days stop being about everyone else's questions. For Even, the working week went from 70 to 80 hours to about 30. Before his assistant, he put it this way:

"Everything needed my eyes. Everything needed my action. I needed to do everything."

His evenings were not with his family. His to do list never got done.

About 3 to 6 months after his assistant Van started, the systems were built and the team's communication flowed through Van. One Friday, Even's brother invited him on a ski day at Breckenridge with a group of Denver startup founders. Even packed the car, had a quick catch up with Van on the drive, and sent the little Van needed from the parking lot. Then he skied, met other owners, and came home with new clients, because he told them about the day he was having.

"My business was running. Things were getting handled exactly the way I would have done them if I had been sitting at my desk. This is legit. This is how life is supposed to be."

The team went on to grow from 3 agents to 32.

How much does a virtual assistant for a real estate team cost?

Through Skale Bak, a real estate virtual assistant is $13 an hour, the same rate as every role, in 20 or 40 hour weekly packages. That is $260 a week for 20 hours or $520 a week for 40 hours, about $1,127 or $2,253 a month.

PackageHours a weekPer weekAbout per month
Part time20$260$1,127
Full time40$520$2,253

There is no placement fee. The first week carries a 7 day guarantee: feel the difference or that week is refunded. After that it is 30 days notice, any time. Every assistant is in the Philippines, and every finalist is qualified on being comfortable working US hours when your team needs them.

The search takes 2 to 3 weeks from agreement to finalists. More than 350 candidates are sourced for each role and screened to 50 to 60, and Even and the team meet each one. You meet 3 to 4 finalists and pick the person you want on your team. The full breakdown is on the pricing page, and how it works walks through each step. For how this compares with a local hire, read how much a virtual assistant costs.

Where should a team leader start this week?

Write down every question an agent asked you this week, and every client update you sent. That list is your first assistant's job description.

If buyers and sellers are where your week goes, take the free Buyer Process and Seller Process playbooks. They are the step by step documents a real estate assistant runs, from first enquiry to the closing table and from listing to sold. Run one yourself, with or without us.

Questions people ask

How much is a real estate virtual assistant?

It depends on the hours and the hiring route. Through Skale Bak it is $13 an hour for every role: $260 a week for 20 hours or $520 a week for 40 hours, with no placement fee.

Can one virtual assistant support a whole real estate team?

Yes, for the admin side. A team assistant becomes the person every agent knows, answers the repeat questions and passes the rest up to the team leaders. Start at 20 or 40 hours and add hours or a second assistant as the work grows.

Can a virtual assistant help my agents with their clients?

Yes, with the work that does not need an agent's expertise: buyer intake forms, a shortlist of homes to review, booking tours and keeping clients updated. Advice, showings and negotiation stay with your agents.

Can a real estate virtual assistant in the Philippines work US hours?

Yes. Skale Bak qualifies every finalist on being comfortable working US hours when your team needs them.

Written by Even Baklid. Even Baklid is the founder and CEO of Skale Bak. He grew a real estate team from 3 agents to 32, then built the systems and the assistant team that let it run without him standing over it. How Skale Bak started · How we write

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